System and method for creating and managing media

专利名称：System and method for creating and

managing media advertising proposals

发明人：David R. Murray,Matthew Ferry,Marwan

Shaban,Mark R. Allen,Bobbi DeniseSchuster,Steven M. Gable

申请号：US12318778申请日：20090108公开号：US08666807B1公开日：20140304

专利附图：

摘要：A computerized method and system for managing a media advertising proposal

from inception to completion of an order with one or more media outlets are described.An embodiment of the method includes receiving a customer request for placement ofadvertising in one or more media outlets, creating a media advertising proposal, thatincludes schedule of advertising for the requested placement, based on user inputs into amedia proposal tool, storing the media advertising proposal in a database connected tothe media proposal tool, accessing one or more external applications to integrateinformation and data into the media advertising proposal, assigning a grade to the mediaadvertising proposal, entering the media advertising proposal into a computerizedworkflow in the media proposal tool for review and approval, and if the media advertisingproposal is approved, injecting the media advertising proposal as an order into a trafficand billing system.

申请人：David R. Murray,Matthew Ferry,Marwan Shaban,Mark R. Allen,Bobbi DeniseSchuster,Steven M. Gable

地址：Windemere FL US,Lake Forest CA US,St. Cloud FL US,Laguna Hills CA US,SanAntonio TX US,San Antonio TX US

国籍：US,US,US,US,US,US

代理机构：Garlick & Markison

代理人：Edward J. Marshall

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