品牌故事 李宁 阿迪 等

ELAND是韩国衣恋公司的第一品牌，它以20岁以上的年轻男女为诉求对象，受美国传统和50、60年代流行的影响，使用彩条和格子的混合来表现大学校园内外的穿着，追求美国大学校园休闲运动着装风格，充分展现出当代青年活泼、运动、健康的精神面貌。衣恋诞生于1980年，在进入中国大陆之前，此品牌服饰一直出口美国，主要的对象是美国的大学生，品牌标志即是一只可爱的小狗熊扮大学生状，手提一本讲义或一本书，或背一只双肩包，戴上棒球帽，穿着格子衫衣、卡其裤、篮球鞋，熊模人样的。衣恋服饰的单色格子衬衫是其一年四季不衰的经典服饰。

ELAND Founded in 1980, is a rooted in the American New England of the traditional culture of the brand, the eastern United States of New England in 8 famous university: brown university, Columbia University, Cornell university, Dartmouth college, Harvard University, Princeton university, bin Zhou, Yale university composed of ivy league for background, emphasizes the classic and traditional, positioning in the American university campus style, expected to be proud of young people brand. Britain’s traditional spirit, has a long history. Aristocratic way of life, high-grade feeling, reflect natural recreational life such as golf,

etc.SCOTT family the sign of a symbol such as deer, horses etc.With a strong English charm, with Great Britain noble family noble appearance, conservative, elegant living fashion, let you experience the aristocratic British classic, luxury and honor, to show you uncommon grade.

ELAND Is South Korea, the first brand of the clothing company, it with 20 years old the young men and women to claim the object, subject to the traditional and 50, 60 s pop influence, use the color and the grid article mix university campus in the performance, the pursuit of the American university campus leisure sports outfits, fully display the contemporary young and lively, sports, health spirit. Clothing was born in 1980, are in entering Chinese mainland, the dress

of brand before has been exported to the U.S., the main object is the American college students, the brand logo that is a cute little bear dress up as college students form, portable a handout or a book, or back a double shoulder pack, put on a baseball cap, dressed in khaki pants, grid blouse, basketball shoes, Xiong Mo human shape. Are the monochrome dress clothes plaid shirt is the enduring classic costumes. 公司简介

李宁公司成立于1990年，是中国体育用品行业的领军企业，是第一家建成国内运动服装和鞋产品研发设计中心，第一家实施ERP,第一家在海外上市的中国体育用品企业，以成为全球领先的体育用品品牌公司作为发展目标。李宁公司总部位于北京，李宁品牌以“Make the change”作为品牌口号，是真正代表中国的专业体育品牌，也是第一家赞助中国亚运/奥运体育代表团、第一个出现在美国NBA赛场、第一家赞助国外顶级运动队的中国体育品牌，是中国体育用品行业发展进入全新阶段的象征。经过二十年的发展，已逐步成为了代表中国的、具有东方元素的国际领先的运动品牌公司。 Company profile

Li ning company founded in 1990, is China sporting goods industry leader, is the first company in sports clothing and shoes built in product development design center, the first implemented ERP, the first one in overseas listing of Chinese sports product enterprises to become the world's leading sports goods brand company as the development goals.Li ning company headquarters is located in Beijing, li ning brand to \"Make the change\" as brand slogan is true, on behalf of the Chinese professional sports brand, is the first Chinese/Asian games a sponsor of the Olympic sports delegation, first appeared in the United States, the first NBA game sponsoring foreign top sports team China sports brand, is China sporting goods industry development into a new phase of the symbol. After 20 years of development, has gradually become the representative of China, with Oriental element of the international leading sports brand company. 品牌形象

李宁品牌的使用者形象是“健康”、“随和”、“沉稳”、“自信”、“积极向上”的。其使用者的年龄较年轻，广泛。 Brand image

Li ning brand image is \"healthy\" users, \"easy\nd \"positive”. The user's age is young, widely 品牌标志释义

李宁牌商标的含义整体设计由汉语拼音“LI”和”“NING”的第一个大写字母”L”和”N”的变形构成，主色调为红色造型生动、细腻、美观，富于动感和现代意味，充分体现了

体育品牌所蕴涵的活力和进取精神。李宁牌商标的象征意义：飞扬的红旗– 青春燃烧的火炬– 热情律动的旋律– 活力。李宁标志是将拼音字母“L”横向夸大，并无特别的寓意，它是采用了广告商标设计的表现手法。李宁的标志视感手法：采用并无特殊含义的简洁而形态独特的抽象图形、文字或符号，给人一种强烈的现代感、视觉冲击感或舒适感，引起人们注意并难以忘怀。这种手法不靠图形含义而主要靠图形、文字或符号的视感力量来表现标志。 Brand interpretation signs

LI NING brand trademark by the meaning of the overall design of the Chinese pinyin \"LI\" and \"\" NING\" first capital letter \"L\" and \"N\" constitute the mass-tone attune, the deformation for red modelling vivid, exquisite, beautiful, abound move feeling and modern means, fully embodies the sports brand contains vitality and enterprising spirit. LI NING brand trademark symbolism: float in the sky of red flag-youth burning torches-enthusiasm rhythm of the melody-vigor. LI NING sign is the phonetic alphabet \"L\" horizontal exaggerated, and no special meaning, it is to use the technique of expression of the trademark design advertising. LI NING's mark inspect sense technique: the adoption and no special meaning of concise and form unique abstract graphics, characters or symbol, give a person a kind of strong contemporary feeling, visual impact feeling or intimacy, cause people pay attention to and can't forget it. This kind of gimmick not graphics meaning and depend mainly on graphics, characters or symbol of the performance of the power to inspect sense. 公司简介

阿迪达斯(adidas)是德国运动用品制造商，是adidas AG集团公司的成员公司。阿迪达斯(adidas)品牌的前身在1920年于德国赫佐格奥拉赫(Herzogenaurach)开始生产鞋类产品。1948年，阿迪达斯(adidas)的创办人阿道夫·阿迪达斯勒(Adolf Adi Dassler)先生用他的中间名adi和姓氏Dassler的头三个字母组成，合成“adidas”作为商品品牌并申请注册；1949年8月18日以adidas AG名字注册公司，adidas的Logo，著名的呈三角形的三条线商标问世。 品牌产品系列

目前阿迪达斯旗下拥有三大系列：运动表现系列performance（三条纹），运动传统系列originals（三叶草）和运动时尚系列style（分三个子品牌：Y-3，SLVR，adidas）。adidas style是与adidas performance、adidas originals系列并列的隶属于全球知名体育用品有限公司阿迪达斯集团旗下的三大系列之一，adidas style系列在中国又被称为阿迪达斯时尚生活系列，其产品风格符合爱好运动追求时尚的年轻群体的要求。 品牌标志释义

阿迪达斯（adidas）以其创办人阿道夫·达斯勒（Adolf Adi Dassler）命名。阿迪达斯三条纹logo标志是由阿迪达斯的创办人阿道夫·达斯勒设计的，三条纹的阿迪达斯logo

标志代表山区，指出实现挑战、成就未来和不断达成目标的愿望。鲜红的标志颜色代表着热情，奔放，动感。 品牌象征

在运动用品的世界中，adidas一直代表着一种特别的地位象征，而这种象征有人称之为「胜利的三条线」。自1948年创立至今，adidas帮助过无数的运动选手缔造佳绩，成就了不少的丰功伟业。因此，adidas也可以说是集合了众人信赖及尊敬的最佳典范。 Company profile

Adidas (adidas) is German sports goods manufacturer adidas AG, is a member of the group company.Adidas (adidas) of the predecessor of the brand in 1920 Germany HeZuoGe Mr Hearn (Herzogenaurach) began production of the footwear products.In 1948, the founder of the adidas (adidas) Adolf adidas le (Adolf Adi Dassler) with Mr. His middle name Adi and the head of the Dassler surnames of three letters, synthetic \"adidas\" as a commodity brand and apply for registration; August 18, 1949 to adidas AG name registered company, adidas Logo, the famous triangular three line came out of the trademark. Brand products series

At present adidas under it, three series: athletic performance series performance (three stripes), sports traditional series originals (clover) and sports fashion style series (points three son brand: Y-3, SLVR, adidas).Adidas style is and adidas performance, adidas originals series tied for the membership of the global famous sports goods Co., LTD adidas group's three major series, adidas style one of series in China is also known as adidas fashionable life, its products with style series like sports pursuit vogue young group requirements. Brand interpretation signs

Adidas (adidas) with its founder Adolf darth le (Adolf Adi Dassler) name.Adidas three stripe logo by adidas logo the founder of adolf darth le design, three stripe of adidas logo symbol represents, and points out that the mountain challenge, achievements in the future and to realize the target continuously reached desire.The sign of the red color represents the enthusiasm, bold and unrestrained, move feeling. Brand symbol

In the world of sports, adidas has been represents a kind of special status symbol, and the symbol someone called it \"victory of the three line\".Since the establishment in 1948 so far, adidas helped countless player movement creates success, achievement a lot of daring exploits.Therefore, adidas also say, is the trust and respect all set the best model.