METHOD OF FACILITATING PLACEMENT OF ADVERTISING

专利名称：METHOD OF FACILITATING PLACEMENT OF

ADVERTISING

发明人：NEWMARK, DAVID申请号：US2005011990申请日：20050406

公开号：WO2006041525A3公开日：20070125

摘要：A method of facilitating placement of an advertisement. A specification, whichincludes at least a budget and a reserve cost and designates creative material for theadvertisement, is received from an advertiser. A deposit of funds, in an amount that is atleast equal to the budget, and the creative material, are also received from the

advertiser. The specification is publicized to media carriers. One or more bids from one ormore of the media carriers are received. Each received bid is compared with the

specification. Those media carriers submitting bids which are below the reserve costs areidentified. The creative material is then transferred to each of the identified mediacarriers for placement.

申请人：NEWMARK ADVERTISING,NEWMARK, DAVID

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