Systems and methods for behavioral segmentation of

专利名称：Systems and methods for behavioral

segmentation of users in a social datanetwork

发明人：Brian Jia-Lee Keng,Edward Dong-Jin Kim申请号：US14532823申请日：20141104公开号：US09367603B2公开日：20160614

专利附图：

摘要：There is provided methods and systems for analyzing data from a plurality ofusers within a social networking platform, comprising: receiving a query for a topic

associated with the social networking platform; determining a set of users having at leastone social networking behavior on the social networking platform related to the topic;selecting, for each user from the set of users, a pre-defined number of posts andassociating each of the pre-defined number of posts with the respective user;segmenting the selected posts for each user to determine a likelihood of each of theselected posts among the set of users; and, clustering the selected posts for each userto define a plurality of clusters and determining a mapping from each user to at leastone of the plurality of clusters, each cluster comprising representative topics indicatingfrequently used topics within the cluster for the pre-defined number of posts betweenthe set of users.

申请人：Sysomos L.P.

地址：Toronto CA

国籍：CA

代理机构：Blake, Cassels & Graydon LLP

代理人：Wilfred P. So

更多信息请下载全文后查看