知觉，态度和行为
Looking back after one year on the job 工作一年后的回顾
It has been a year since Bob Doreen and Nina Hollins joined Fantastic Foods (FF), a large consumer products company with sales of over $500 million a year. Both Bob and Nina graduated with their diplomas in Business Administration from a TAFF college. They were hired by FF as sales management trainees.
Bob和Nina已经在FF公司工作了一年。FF公司一家年销售额超过5亿美元的大型消费品公司。Bob和Nina都毕业于TAFF学院的工商管理专业，他们被FF公司聘为销售管理培训生。
Bob and Nina decided to have lunch together to celebrate their first full year out of college. As it happened, the conversation centred on their individuals perceptions and experiences at FF.
Bob和Nina决定共进午餐以庆祝他们毕业一周年。理所当然，他们谈话集中在他们在FF公司的个人感受和经历。
Nina described herself as “alienated”. She was one of only three female sales management trainees in a group of sixteen. Among the twelve product managers in the company, all were male. Only one assistant product manager was a female. Nina said that she wished she had a female role model whom she could look up to and try to follow. Nina also commented on a number of recent events that bothered her. First, there was much infighting between product managers to get company resources for their product lines. She couldn’t figure out why top management didn’t do something to eliminate this infighting. Second, FF’s recruiters had emphasized the company’s long-standing reputation for promoting from within .Yet during the past twelve
months, three senior marketing positions had opened up and all had been filled from outside the company, but no one seemed to notice. She received a rating of 92 out of 100 from her boss and a $200-a month raise. Other than a two-minute interview in which her boss complimented her on her cooperative attitude, she felt her efforts were not being appropriately recognized.
Nina描述他的感受是“疏远”。她在一个仅有3位女性的16人销售管理小组里。FF公司的12位产品经理都是男性。只有一位助理产品经理是一位女性。Nina说她希望看到一位女性角色的榜样，然后可以努力学习追随。Nina也对最近许多困恼她的事情发表了看法。第一、为了给自己的产品线获取更多的公司资源，产品经理之间斗争的十分厉害。她无法理解高层为什么不采取措施停息这种斗争。第二、FF公司的招聘专员曾强调过公司的长期声誉就是内部晋升，但在过去的1年中，公司3个高级市场部门职位都对外开放，并且全部从公司外部引进，
似乎没有人意识到这一点。她从她老板那里得到92分（满分100）的评价，工资每月增加200美元的奖励。另外，老板和她有一个2分钟的谈话，赞扬了她的团队合作精神，但Nina觉得她的努力没有得到相应的认可。
Listening to Bob talk, Nina couldn’t believe they worked for the same company, never mind that they were both part of the same training program. Bob thought the company was great .A regional marketing manager J.B.Neeley, had remembered
Bob’s heroics as goalkeeper in a local soccer team. In short, they had become friends. Bob had even become a regular part of a Saturday golfing foursome made up of Neeley, Neeley’s boss and FF’s director of public relations. Bob was somewhat
confused by the reaction to Nina’s performance evaluation. He received an 85 rating and a similar $200-a-month raise. But his boss had spent more than an hour with Bob reviewing his evaluation, commending him on his performance, and talking about the numerous opportunities he could look forward to in the company.
听了Bob的谈话，Nina简直不相信他们身处同一家公司工作，没想到他们处在同样的训练项目组。Bob认为这个公司非常好。一个地区市场经理J.B. Neeley记住了Bob在当地足球队作守门员时的英勇表现。简而言之，他们成为了朋友。Bob甚至成了他们周六高尔夫四人组的常客，包括Bob，Neely、Neely’s的老板、FF公司的公共关系主管。他得到85分的评价，工资也同样增加200美元。但是Bob的老板花了一个小时和他交谈，回顾他的成绩，赞扬他的表现，告诉他在公司可以期待的各种机会。
As they finished lunch, Bob sensed Nina’s frustrations. She was extremely conscientious .She seemed disheartened by what she considered inefficient management practices and the belief that her contributions were not being
recognized .Bob’s positive impressions of FF only seemed to upset her more. It didn’t surprise Bob when Nina concluded their conversation by saying, ” I don’t think there’s any future for me here. I’m going to start looking for another job.”
他们结束午餐后，Bob感受到Nina的挫败感。她是个极端认真负责的人，她为她考虑到的无效效率管理实践而感到沮丧，她深信自己的贡献没有得到认可。Bob在FF公司的积极印象看来只会加深她的失落感。谈话结束，Nina说：“我认为在这里我没有前途，我打算开始找一份新工作。”Bob也就不吃惊了。
Questions
1. How have Bob’s and Nina’s perceptions influenced their attitudes and behaviors? Bob和Nina的各自的感知是如何影响他们的态度和行为的？
2. If Nina asked for your advice, what would you tell her? 如果Nina向你咨询意见，你会向她说些什么？
3. Are there any reasonable actions that top management could have taken to make Nina’s first year a more positive experience?
公司高层是否可以采取合理的措施，让Nina在第一年有一个更积极的经历和体验？
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