专利名称：GENERATING AND/OR SERVING DYNAMIC
PROMOTIONAL OFFERS SUCH AS COUPONSAND ADVERTISEMENTS
发明人：GARG, Ashutosh,ROMERO, Allen申请号：EP05854840.5申请日：20051221公开号：EP1839250A2公开日：20071003
摘要：A promotional offer may be generated by (i) accepting information concerningat least one of (A) a search query entered, at a client device, by a user, (B) an item orestablishment which is the subject of a search result selected by a user using a clientdevice, (C) one or more items or establishments which are elements of a shopping sessionsummary provided to a user via a client device, (ii) determining a promotional offer toserve using at least the accepted search query information, and (iii) determining terms ofthe promotional offer using at least one of (A) a location of the client device, (B) adistance from the client device to an establishment associated with the promotionaloffer, and (C) a distance from the client device to an establishment competing with theestablishment associated with the promotional offer, (D) an inventory, at anestablishment associated with the promotional offer, of the goods which thepromotional offer concerns, (E) a capacity, at an establishment associated with thepromotional offer, to provide the services which the promotional offer concerns, (F) alevel of excess capacity, at an establishment associated with the promotional offer, toprovide the services which the promotional offer concerns, (G) a perishability of goods
which the promotional offer concerns, and (H) a remaining shelf-life of goods which thepromotional offer concerns.
申请人：Google, Inc.
地址：1600 Amphitheatre Parkway Mountain View, CA 94043 US
国籍：US
代理机构：von Hellfeld, Axel
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