发布网友 发布时间:2022-04-22 21:44
共2个回答
热心网友 时间:2023-07-21 22:41
(a) integration strategy
7-11 company realized, chain management aims to raise the logistics efficiency, scale. The logistics efficiency depends on goods from the whole process of proction and sales to the manufacturers, wholesalers, distribution centers, chain stores and consumer's headquarters and overall coordination and cooperation, and must therefore be considering including manufacturers, wholesalers, distribution centers, chain stores, offices, the overall structure, including consumer to integrate development strategy.
(2) building area
Stores in the area is a region of the chain number increase concentration, and graally expand stores. The shop is built on to a centralized distribution within the area of the store, can improve the efficiency of distribution, Two area is the increasing number of stores, can shorten the distance and time distribution, Three is to raise awareness of the area under shop, effectively, and strengthen advertising headquarters to napa stores.
(3) e-commerce
Visible from market to expand the market of Japan intangible 7-11 convenience store mainly sells goods have food and supplies, including fast food, beverage, ice creams, alcohol and cigarettes, journal of commodities such as retailers bests in Japan. Due to the convenience store business area limits, all by displaying, cannot satisfy consumers choose Co., the need to defeat in the procts of other retail formats. But the 7-11, but in service 24 hours a day and night except about business, other services and "JiBian curtilage" (door-to-door), photofinishing, collecting stamps, utilities, booking tickets booking, the concert tickets for tourism, the consignee, coupons, hot springs, cableway skiing coupons, etc.
2 and management ability
Reflected in the supply chain management system perfect. 7-11 success lies in the supply chain management methods. The company has established the solid information system, can make the company to market demands timely feedback to obtain, and comprehensively with suppliers and logistics service providers to build a strong cooperation network. The logistics system is flexible, but three times a day to the shop to bad proct conveying fresh. 7-11 rival, the main difference for proct supply and new proct development 7-11 have data to the useful information intelligent programs.
7-11 data system can collect detailed wide, the sales data, including proct identification, quantity, buy time for customers and estimates of the age and sex. These data in ISDN lines used to merge to 7-11, the control computer stores all the headquarters of the peripheral equipment and computer system to store data processing. Convenience store manager on the computer can make every hour customer groups and sales trend all the stock units (SKU) out of stock rate were analyzed.
Second, the system of saving
1, economy of scale
711 information system based on reforming and combining with the Internet use, save costs and greatly improve the company's benefit, formed the economies of scale. The new technology can supervise the needs of customers, Sales data and software can be used to improve quality control, pricing and proct development, help to predict daily consumption trend of the supply chain, improve the working efficiency.
2, optimize network structure
7-11 in the 1980s, it can be monitored by customers shopping condition of sale terminal verification system (POS) replaced the old cashier. In 1992, it is the information technology of company system has 4 big technical renovation. However, one of the biggest improvements in 1995. Because the Internet just up in America, there is no impact on Japanese coast, therefore, Seven - the new system of 7-eleven's convenience stores is mainly based on the company's internal network, and not yet been tested on the open Internet system.
Seven of the formation of 7-eleven's internal network -
Hardware is Seven - with the NEC manufacturing 7-eleven's, Software is more difficult, finally resorted to Microsoft for its special tailor made a Window platform based on the system. By 1996, the company headquarters and all the stores, the supplier 61000 computers are installed on the software. In 1998, technical renovation, cost over $4.9 billion
热心网友 时间:2023-07-21 22:41
额,你直接GOOGLE 翻译吧。。。。。给10分, 没人会帮你翻的,你先GOOGLE一下,然后你再改改语法就可以了